Importance of A Signature Scent
Coco Chanel and the Art of Branding: The legendary fashion icon Coco Chanel understood the power of scent in creating an unforgettable brand. She famously declared, “A woman who doesn’t wear perfume has no future.” Her signature fragrance, Chanel No. 5, became synonymous with timeless elegance and sophistication, embodying the essence of her fashion empire. Steve Jobs and the Scent of […]